Way overpriced, I'd rather go to City Line, way bigger, better selection, lower prices, friendlier staff. I've purchased a few items that were ridiculously priced but this was back when I was a beginner so I didn't know any better. House juice is also very eh, and a bad vg/pg ratio (imo).
These guys are typically friendly and helpful when it comes to checking out items behind the counter. Availability for checking out a large selection of juices on your own here and don't have to wait to have juices ushered to you because they can't be read from 10 feet away. They also have discounted juices most of the time that are good in a pinch.